Pure black and white are the primary colors for the Lismio brand. Depending on user preference, black and white can be reversed in Lismio products. For formal documents such as emails, business cards, and letters, it is recommended to use black text on a white background. For digital media like presentations and banners, it is recommended to use white text on a black background.

In addition to ensuring legibility, your typographic choices can help to clarify an information hierarchy, highlight important content, and express the brand's personality. Remember to consider these factors when choosing fonts and formatting for your materials.

Download the Font Family

Best Practices

• Strive to maintain a minimum font size that most people can read easily.
• Adjust font weight, size, and color as needed to emphasize important information and help people visualize hierarchy.
• Test legibility in different contexts.
• In general, avoid light font weights to help maintain readability.
• Prioritize important content when responding to text-size changes.