Social Media Guidelines
Welcome to Lismio’s Social Media Guidelines! As we navigate the
ever-evolving digital landscape, it's crucial to ensure that our presence on social platforms reflects
the values and voice of our brand. These guidelines are designed to help you engage with our community,
share content, and represent Lismio with consistency and integrity.
Whether you’re a team member, partner, or ambassador, following these guidelines will ensure that every
post, comment, and interaction contributes positively to our brand image. We believe in uplifting
conversations, respectful interactions, and creating an online environment where everyone feels valued.
Let's work together to maintain a vibrant, positive, and inclusive social media presence for Lismio.
Style
Follow the Branding Guidelines in terms of Logo, Colours, Font and general style.
Communication
Use direct and positive communication. Avoid political or controversial statements, never use
discriminating language.
Target group
Audiobook listeners are our target group on social media, not the publishers, authors or speakers.
Exception: LinkedIn only (tba)!
Visuals
For audiobook images, please use our social media assets that you can find in Lismio Hub. For other
images: please check the Branding Guidelines for advice which images fit to Lismio. Also: don’t use
misleading symbols, e.g. Play-buttons: Lismio is not an audiobook provider! Rather use earphones
instead, or emojis fitting to the audiobook you want to give attention to. If you create images on your
own in Canva, please use our brand font, brand colours and, if required, brand logo.
Community
React positively and respectfully to comments and shares. Encourage users to share their favourite
audiobooks and to engage with us and each other.
Engagement
Encourage user interaction by posting on a regular basis (ideally daily). Create interactive content,
e.g. surveys, ratings or challenges.
Creativity
Be brave and creative! Try out new trends on Bookstagram or BookTok or create them on your own. Focus on
video content, e.g. reels showing the broad. Find out what works and if it does: share it with your team!